MBA in Event Management

MBA in Event Management is a 2-year postgraduate specialized degree course. It deals with different aspects of Event Management, such as planning, organizing, managing, budgeting, customer service, catering, logistics, etc. Students who pursue an MBA in Event Management course learn about the essentials of managing various events like parties, functions, weddings, seminars, festivals, games, political rallies, and more.

Those who enjoy the adrenaline rush that comes with the challenges and excitement while managing an event and love being in a creative process can go for an MBA in Event Management degree. Graduates in any discipline from recognized boards can apply for MBA in Event Management and learn everything right from conceptualizing to executing an event.

To get admission into top MBA in Event Management colleges, students need to qualify for entrance exams like CAT, MAT, GMAT, XAT, MAT, SNAP, etc. However, some colleges also offer direct admission on the basis of academic performance and other skills. Some of the top colleges offering MBA in Event Management courses include the Institute of Management & Entrepreneurship Development, PIMR, Sage University, Amity Global Business School, NMIMS, and Lovely Professional University.

The average MBA in Event Management fees ranges between INR 2,00,000 - INR 15,00,000. After graduation, one can easily find various job roles like Event Manager, Event Planner, Wedding Planner, Event Account Manager, Client Service Provider, etc. The starting salary for MBA in Event Management graduates is around INR 2.6 Lakhs per annum while at mid-level positions, one can expect a salary of about INR 3.6 Lakhs. Event Managers with an experience of 5 years or more can receive a salary of around INR 5.9 Lakhs per year. Get complete information about the MBA in Event Management course on this page.

Check out all the important details about MBA in Event Management from the table given below.

Students can choose to complete MBA in Event Management on the basis of the following arguments:

• Exciting and Interesting Work: Event Management is definitely a stressful job area, however, it also provides the perfect adrenaline rush and excitement which is the selling point of the corporate culture. Additionally, there are often various creative and innovative angles involved to make any event successful. Hence, as graduates, students can rest assured to properly enjoy their job, which is often a point of concern for many professionals.
• Scope of Exposure: In order to conduct an event, the number of areas that have to be contacted for outsourcing, supplying, and other organization areas of the event, allow the professionals to get exposure to varying areas of the industry. It allows them a chance to re-evaluate their decisions, future plans, and areas of professional advancement.
• Interpersonal Skill Development: As a professional in Event Management, graduates need to interact with varying stakeholders, and in varying manners as well. The dynamic conditions help them face many challenges and at the same time develop important interpersonal skills, such as communication, delegation, proper directing, negotiation, contract, and terms conditioning, understanding market forces, etc.
• Networking Scope: As the job responsibilities put graduates to connect and contact with varying people and stakeholders, and on different levels of hierarchy, they manage to create a wide network of personal and professional connections. Such networking is not only useful for career development but also in handling varying personal life responsibilities as well.
• Growth Scope: The scope of growth is simply unlimited in Event Management. The industry is quite organized but dynamic at the same time. Graduates will find opportunities and risk-induced growth factors at almost every stage of their careers. They can use the same to boom their professional career or even set up their own business.

There are various types of courses available for an MBA in Event Management. These can be bifurcated and understood on basis of program delivery and course duration:

Full-time MBA in Event Management Course

These courses shall last for up to two years and are conducted on campus. The course curriculum is extensive and has a proper balance of both theoretical and practical concepts.

Part-time MBA in Event Management Course

These courses conduct on-campus classes but in half duration. That is the studies do not last the whole day or for eight to ten hours, instead only three to four hours. The course duration may get extended to over four years, depending on students' pace of completing their credits.

Online and Distance MBA in Event Management Course

Online and distance education courses are specially designed to aid students in completing their education while continuing with their general lifestyle. They can attend the classes anytime during the course as they are conducted digitally via video conferencing and recordings.

One-year MBA in Event Management Course

There are various b-schools that offer one-year courses in MBA in Event Management rather than two years courses. The subjects and topics are covered similarly, however, the theoretical portion dominates the course study. In fact, 12 months of the 15 months duration are dedicated to theoretical studies and the remaining for practical project work or internships, as the case may be.

Institutes/ colleges providing admission into the MBA in Event Management will sort candidates on the basis of the scores in the entrance exam. There are many entrance tests conducted for management admission in the country.

Candidates will have to score percentiles in the entrance exam that satisfy the cut-off scores mentioned by the respective colleges. These cut-off scores shall vary depending on the college and the category of students. Hence, students are advised to check out the cut-off score requirements and the relevant conditions as well. After clearing the cut-off scores, they will be further sorted on the basis of performance in the group discussion round(s) and personal interview, respectively. 

Some of the popularly applicable entrance exams for admission into MBA in Event Management programs are:

• Common Admission Test (CAT)
• Graduate Management Admission Test (GMAT)
• Management Aptitude Test (MAT)
• Common Management Admission Test (CMAT)
• NMIMS Management Aptitude Test (NMAT by GMAC)
• Xavier Aptitude Test (XAT)
• West Bengal Joint Entrance Management Aptitude Test (WB JEMAT)

It is advised that all the candidates who are going for admission to MBA in Event Management programs go through the eligibility criteria as no candidate will be allowed to admit if they fail to satisfy the eligibility criteria. Detailed eligibility criteria can be verified from the official website of the college.

Generally, the eligibility criteria for admission to MBA in Event Management programs include the following requirements:

• Candidates moving for admission to an MBA in Event Management must have cleared graduation with a minimum aggregate of 50%. 
• They must also have cleared 12th and 10th with a minimum aggregate of 50%. 
• Candidates from any stream in graduation may apply for the MBA in event management. 
• They must attempt the required entrance exam and clear the respective cut-off score mentioned by the respective college.
• They need to adhere to the rules and regulations of the respective college for the three-step admissions process.

In order to get admission to MBA courses, including various specializations, students need to clear a three-step admission process. Similarly, to get admission to MBA in Event Management programs, the same process needs to be completed to get enrollment in the desired b-school.

The overall process of admission can be followed by the students as described below:

Step 1: Shortlist the b-schools to apply for and check out the entrance exam scores accepted by each of them.

Step 2: Select the most common entrance exam, whose scores are accepted by the majority of shortlisted institutions. Apply for all the relevant entrance exams and prepare for them.

Step 3: Attempt the exams and use the scores to clear the cut-offs mentioned by the b-schools shortlisted.

Step 4: Apply to all the shortlisted b-schools whose cut-offs are satisfied along with the previous academic records, personal statement, student CV, and any additional documents required by the respective school.

Step 5: Await the invitation to attend the Group Discussion (GD) rounds of the applied b-schools.

Step 6: Attend GD rounds and as per the instructions of the respective b-school appear for the personal interview session.

Step 7: Await the confirmation letter or college acceptance letter, and accordingly enroll in the respective b-school.

Event management is a highly profit-earning business where that involves various operational functions and demands top-notch specialisations in different areas for pulling up spectacular shows. The MBA Event Management colleges teach the prerequisites of being a dynamic event manager. There are top colleges for MBA Event Management situated across India. We have listed down some of the popular ones below:

The Event Management abroad track offers an opportunity to explore and prepare students for employment in areas such as social events, corporate and marketing events, festivals, trade shows, meetings and conventions. The curriculum is designed to suit individuals who have specific interests in event planning as corporate or individual planners. The Event Management course helps them emerge as industry leaders. Students are taught about finances, stakeholder management, change management, strategic leadership, business analytics, and marketing. Here is a list of the top MBA Event Management colleges abroad:

MBA Event Management course fees differ for various institutes ranging from government to private colleges. A student is expected to bear at least INR 1,00,000 to INR 5,00.000 for the course. The government institutes are relatively cheaper than the private ones. The following list tabulates the average annual fees for an MBA Event Management course:

Semester wise break up of MBA in Event Management Syllabus is provided below.

Semester 1

Semester 2

Semester 3

Semester 4

The MBA Event Management helps candidates reach their full potential through practical projects, internships, event workshops and master classes. The curriculum is designed to strengthen learners' planning and communication skills by designing grooming classes. Students are also exposed to lectures given by different industry experts that provide them with comprehensive knowledge to deal with clients from similar industries in future as managers.

MBA in Event Management course curriculum instils business, communication, and organisational attributes in students. The event management programmes require individuals with high energy to manage everything and therefore the course teaches them to be equipped with planning and performance resources. This MBA Event Management course will therefore help one to be ahead of others.

The event management industry sparkles with glamour and as event managers, students will be able to be involved in grand events at both social and corporate levels. They will be able to watch celebrities and famous personalities in close contact as they get to manage musical concerts, celebrity shows, film promotions, etc. Therefore there is a scope for limitless growth in this industry. 

An event management professional gets to meet people from all walks of life. They are acquainted with the functioning of various industries. The degree will also train them in marketing, sponsor hunting, framework building, venue selection and transport arrangement. The job role also involves planning, coordination and taking final decisions on each aspect of the programmes. To juggle such multiple roles, the salary paid is lucrative and there is immense potential for growth if they work diligently. The MBA Event Management job roles and average annual salaries are given below: 

Graduates have an option to join a company or start their own start-up after the completion of the MBA in event management degree. The event management industry is rich in career options as qualified event managers are always in demand at all the organisations. There are many industries in the event management market that hires well qualified event managers. Candidates may apply at any of the organization. Candidates will get an opportunity to be a part of a large team that manages events like Seminars, Fashion Shows, Corporate Events, Product Launches, Exhibitions, Weddings, Family events, Press Meetings, Concerts, Award Ceremonies, Birthday parties, Adventure tours and events etc. Candidates may explore the event industry and then apply for a job according to their interest. There are many areas for employment in this industry as mentioned below 

Social Events

• Wedding Planning (Wedding Management)
• Anniversaries
• Birthday Parties
• Social Gathering

Corporate Events

• Seminars
• Annual Picnics
• Training Programs
• Award Functions

 Educational Events

• Education Fairs
• College Events
• Training Programs
• Annual Sports

Exhibitions & Fairs

• Property Exhibitions
• Jobs Fair
• Electronic Fairs

Marketing & Promotions

• Ad Campaigns
• Road Shows
• Product Launches
• Promotion Activities

Entertainment Events

• Movie Promotions
• Music Video Release
• Celebrity Nights
• Fashion Shows
• Stage Shows
• Beauty Pageant Contest

Besides this, candidates may apply for any job profile as provided below.

• Management Trainee
• Manager
• Accounts Executive/Accountant
• Coordinator/Event Management
• Business Development Executive
• Office Assistant/Customer Care Executive

The interpersonal skills of a successful event manager is governed by an attractive demeanour, the convincing and persuasion skills, and the art of negotiating with diplomacy to procure things within the client’s budget. MBA in Event Management also requires you to attract clients through a presentable conversation that can quickly attract their confidence in the event management services of the company. 

A skilled event management professional must have the qualities to uniquely design and structure events for various clients. Here are some of the skills that individuals should inculcate to emerge as successful event managers and entrepreneurs.

• Financial Knowledge: It is necessary to learn how to optimise the financial resources so that the events can be planned according to budget and the financial risks can be warded off.
• Public Relations: It is indispensable for pulling off any event. It is necessary to maintain a balanced relationship with the client and the audience for the event to create a harmonious atmosphere.
• Business Acumen: It is extremely necessary to be part of big organisations or to start an entrepreneurial journey of their own. They must know to channelise the available financial and material resources in the most profit-earning manner. 
• Digital Literacy: Digital knowledge helps to make intelligent moves in the operations from the ideation of plans to their implementation.
• Marketing Expertise: The events aim to popularise them among people. This requires careful branding and presentation through market research and assessment of market trends.